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LuXplosion is an initiative for trendsetters engaged in reaching out not only to the wealthiest 2% all over the world, but also to the other 98% that ultimately enable the former to stand high and make a difference. The series which starts this year aims at identifying the best of the best in the luxury niche. LuXplosion 2010 focuses on six key segments i.e. Luxury Lifestyle, Luxury Travel, Luxury Blogs, Luxury Leaders, Luxury Social Media, and People. Each of the six categories has subcategories to it offering enough scope for you to further classify and finetune your nominations. Open from December 2010 to February 2011, this three-month program invites nominations from TheLuxuryHub audience, luxury lovers across the globe, curators of luxury brands, luxrepreneurs, and those who make every possible effort to afford luxury. Nomination categories are People, Products, Businesses, and Publishing. We would be closing the entry of nominations on 25 January 2011. Thereafter, our team of experts, editors and writers will pick TOP 5 nominations across every sub category on the basis of most nominated ones and their expertise in the industry which will then be featured inviting readers to vote out for the final winner across all subcategories. Winners will be revealed on 28 February 2011. The winning entry/candidate would be driven purely by the voting process. All available considerations for nomination are searchable on category and sub category bases, introducing you to an array of luxury products and businesses globally. For more details reach: Nishu Kakkar : editor@theluxuryhub.com (via LuXplosion 2010 | The Luxury Hub
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Brazil currently accounts for just $7.59 billion in luxury revenues, or about 1 percent of the total global market. But it is growing at 22 percent a year — far outpacing more established markets and even Brazil’s general retail sales, which rose an estimated 11 percent in 2010. And the country’s luxury sales are now almost twice as high as they were in 2006.
Milton Pedraza, the Luxury Institute, frets that many luxury companies still train their salespeople like they are “ ’60s car dealers.”
“They teach their salespeople to overcome objections, as if they can hypnotize people into buying something,” he says. “The affluent are smart. If they don’t want to buy, they are not going to buy.” Instead, the wealthiest consumers desire knowledgeable salespeople who treat them as more than a dollar sign, Pedraza says. “That doesn’t require a lot of money,” he says. “Just a lot of humanity.”
